For this speech, you will be using Monroe's Motivated Sequence (MMS) to persuade your audience on your topic/problem. Below are the five steps of MMS and was written with the help of author and former English teacher, Susan Dugdale, from her website write-out-loud.com. For more information please refer to the website link below.
"The pattern or steps mirror those identified as being part of the normal thinking processes that occur whenever a person is confronted by a problem.
Because the steps are perceived as reasonable, using them prepares and motivates an audience to respond positively to the speaker's message.
The sequence is named after the person who first identified and used it: Alan H Monroe who taught public speaking at Purdue University, USA." (www.write-out-loud.com)
This step is your introductory "listen up" call. It is here you will get the audiences' attention, state your thesis statement, establish your credibility, and give a preview of your main points. Your attention getter can include one or more of the following:
Ask yourself these questions:
Now you outline your answer or solution and show the audience how it will work.
To do this well:
The ideal outcome of this step is the audience saying to themselves: "Yes. This is possible, practical and sensible." Your answer should give them "satisfaction" or in other words a "solution."
In this last step you restate the importance of the problem, review your main points, and present a "Call to Action."
The "Call to Action" can be embedded in any combination of the following:
To be effective, the action step must be readily doable and executed as soon as possible. Make it as easy as you can for your audience. If you want them to sign up for something, have the forms available. If you wish them to lodge a personal protest in writing to your local government have stock letters and envelopes ready. In other words do the leg work for them!
Action steps that are delayed even for 48 hours are less likely to be acted on. We're human - life goes on. Other things intervene and the initial urgency is lost.
This step develops the need for change. Now that you have your audience's attention you will clearly show them what the problem is and the extent of it. It is in this step where you will describe the need and explain the importance of the problem.
To be effective use:
Your goal at the end of this step is to have your audience eager to hear your solution. They agree with you that there is a problem and want the answer.
In this step the audience "experiences" the solution. They see (feel, hear, etc.) what will happen if they do as you are suggesting contrasted against what will happen if they don't do as you are suggesting.
This step relies on your use of vivid imagery to portray the outcome of their action, or inaction. They see and feel the pleasure, or pain, in their minds. They can "visualize" the effects of doing something about the problem versus not doing something about the problem.
If you are wondering how these 5 steps of Monroe's Motivated Sequence fit into the standard 3 part speech format, they go like this: